ARTIST DEVELOPMENT FOUNDATION
Creating Opportunities for artists.
Take a look at our events
We teach artists how to succeed without compromising creativity.
Winter Vibes Festival
Our annual one day music festival featuring music, food trucks, craft stall and activities.
Artist Development Experience
An educational event with speakers and performances.
Music gateway courses
A ten week course that gives students a broad introduction to a career in music.
WE TEACH A WIDE RANGE OF DIFFERENT SKILLS
Social media training
We teach students how to take advantage of algorithms and to build an online fan base using social media. We also give them tools to help them create content that is engaging and effective.
Live Show Management
We teach students how to find live show opportunities and how to host their own shows. We give them advice and tools on how to manage their own artistry.
Music Production
We teach students how to prepare for studio sessions and how to record their own music to a high standard.
Musicianship
We teach students how to master their instrument and how to stay motivated to be the best at their craft.
Vocal enhancement
We teach students how to develop their vocal technique and give them tools to enhance their tone and range. We also teach live performance mic control.
Videography
We teach students how to prepare a storyboard and how to plan out a music video shoot and the basics of filming and editing.
mental wellbeing
We teach students how to be healthy and well balanced in their pursuit of a career in music. We give them tools to help them to stay grounded and in community.
business tools
We teach students how to monetise their art and give them tools to create a sustainable career as a independent artist.
BUILD the community
Our annual festival experience is
Winter Vibes festival
Winter Vibes is an immersive festival experience, where a community comes together to enjoy amazing music, market stalls and a wide range of exhilarating activities suitable for all ages. It all started with a small concert in 2021 which then escalated into an annual single day festival. With four different stages featuring twenty or more extremely talented artists, this is a major event which gives local artists a platform to share their art. This event also brings hundreds of people from around the country to Upper Hutt, Wellington to enjoy music together as a community. This is a family friendly festival which will have a positive impact on the attendees and will create opportunities for people to connect with each other and to discover new music and art from the market stalls featured at the festival. See our 2023 highlight reel below:
Our annual artist training workshop
The Artist Development Experience
The Artist Development Experience is an educational event featuring accomplished artists speaking about their experiences in the music industry and giving tools and advice for how to pursue a career in music. It also features live performances from new up and coming artists including the opportunity for attendees to perform their songs live. We give out up to 200 attendance scholarships to students from schools in the region to enable them to attend this event free of charge. We have seen this event have a huge impact on the attendees and have numerous testimonials from young artists who have attended and found this event to be transformative and valuable. See one of these interviews with an attendee below.
music Gateway courses
We host a 10 week music gateway course each term for students to get an introduction to a career in music and to give them practical experience in the music industry. The scope of this course covers musicianship, recording, music videos, live performance, marketing and artist management and much more. Applications for our term 1 intake for 2025 will be opening soon. To send through an expression of interest send us an email at admin@artistdevelopmentfoundation.org.
Meet the trustees
Caleb Murphy
Chairman of the Board
Caleb is the founder of the Artist Development Foundation and has been in the music industry for the past 12 years. He has extensive experience in coaching students and organising live shows all across New Zealand.
Frank Devlin
Trustee
Frank has been a trustee on the open home foundation board and has extensive experience in leadership roles across various charitable organisations.
Darin Katz
Trustee
Darin has been involved in the music industry in South Africa with a record label called platinum records. He was a songwriter and an artist coach. Since moving to New Zealand he has been employed as a teacher.
Donate now
Donate Via Bank Transfer
Our bank details are as follows for a direct transfer:
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Artist Development Foundation 38-9023-0699249-00 Reference: donate1 |
Please include your name and contact us so we can thank you and send you a charitable donations tax receipt.
Become an Advertised Partner
This option is for companies or other charitable foundations. We would love to have a discussion with you about having your business or trust become an official backer of our Winter Vibes Festival. We offer advertised sponsorship options also. Please contact us at admin@artistdevelopmentfoundation.org for more info.
Become A Supporter
If you want to be actively supporting us on a regular basis then this option is for you. We will provide regular updates and special supporter level access to events and information. Our supporter levels are:
Crowd Supporter – contribute $5 a week (receive regular exclusive email updates)
VIP Supporter – contribute $15 per week (get free access to Winter Vibes and The Artist Development Experience each year and one free Winter Vibes t-shirt after a year.)
Rockstar Supporter – contribute $30 per week (get free family pass to our Winter Vibes festival each year and a free Winter Vibes t-shirt after a year. You will also get the opportunity to join a focus group where you will get to participate in polls and give direct feedback and advice when requested.)